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Here’s The Longest Ad In The World: You May Not Watch It All, But You’ll Get The Message

Here’s The Longest Ad In The World: You May Not Watch It All, But You’ll Get The Message

What does one day in the life of a terminal cancer patient look like–and how much of that day can you stand to watch? The Longest Ad in the World by Spanish organization “Association Right to Die with Dignity,” has provided a window into this terrible experience. The PSA depicts a full 25 hours through the eyes of a bed-ridden man. Every time you start the ad, it opens at a different moment in the 25-hour cycle. The ad not only highlights the pain of such a situation, but its overwhelming feeling of helplessness. Perhaps it begins with a caregiver hand feeding the sick patient, or with the man in bed looking at a glass of orange juice, which he is too weak to drink. Or maybe you’ll watch the nurse help the patient urinate into a plastic receptacle, because he cannot get out of bed.


When you’ve had enough of the humiliation and suffering, you can pause or stop the ad. Doing so triggers a notice that tells you exactly how long you were able to stomach this ordeal and asks the question: “if you can only stand it” for a few minutes, “why make others live it for months or even years?” Spanish law–like the laws of many countries–does not allow terminally ill patients to end their own lives. The PSA concludes with a page that allows you to sign a petition for the right to die. You can then return to the video, which will drop you back into the scene hours later. Nothing has changed about the situation except the hands on the clock.


See the ad here.JM