Thug Kitchen Cookbook was born on the Internet. The website features clean, simple foods, with risqué recipes. (The site’s motto is “Eat like you give a fuck.”) The ad for the new book, from production company Process and director Daniel Schechter, trots out the standard multi-generational, cross-race, dual-gender testimonial crew to flog the benefits of the book. (Side effects may include “feeling better,” “looking fly as fuck,” and “saving some goddamn money.”) The main difference is that these food-happy folks curse like sailors in some kind of well-catered cursing class. It’s a well put-together parody that, in accordance with the motto, somebody clearly gave a fuck about getting right.
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
Future of Philanthropy
Inside The Changing World Of Giving
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
The apps, tips, tactics, and brain hacks to help you work smarter instead of harder.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens.