You’d think that Google’s chief creative officer would demand limitless, boundary-free spaces for coming up with grand innovations.
But Robert Wong prefers to put high-pressure limits on newly forming ideas. “I think more limits actually forces more creativity,” Wong said in a recent interview with Fast Company. “I give people no time at all to solve big problems,” edging out the possibility of over-thinking a solution.
The poetry of the moment is often in the restraint.
Great ideas don’t just land in your lap–you have to work for them, Wong believes. A puzzle to solve, complete with real restraints on time and execution.