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Watch This Adorable Little Girl Identify Typefaces Like A Boss

Bodoni! Lovato! Jamaica!

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This is Scarlett. She’s probably around three or four years old. She’s adorable. And she’s a pro at identifying typefaces.

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Before you go feeling sorry yourself because you still can’t really tell the difference between Arial and Helvetica, consider this: Children are great at picking up new languages. And typography is a lot like language, defined by a distinct visual vocabulary. Cues like decorative accents and line thicknesses aren’t so different from nouns or adjectives. And letters are like foundational grammar–an H or a T is always the same basic shape.

So either Scarlett is exercising her language skills here, the way kids do, or someone promised her one hell of a big chocolate-chip cookie on the other side of those notecards.

About the author

Mark Wilson is a senior writer at Fast Company who has written about design, technology, and culture for almost 15 years. His work has appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach

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