This new campaign by headphone maker Sol Republic and agency Mistress aims to collect some of your best stories with the hashtag #MMMDI (Music Made Me Do It). It’s the latest in a string of marketing campaigns fighting for the ever-growing headphone market–see Sennheiser and Beats–but instead on focusing on celebrity or a fictional humanoid headphone with a German accent, Sol is trying to get its best material from everyday consumers. Well, at least until the brand’s new spots starring Olympic swimming star Michael Phelps and DJ Steve Aoki are unveiled.JB
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.