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Samsung Trolls Apple’s New Products, And Its Geniuses

Samsung has been openly mocking Apple and its iFans for years, but this new series of ads, dubbed “It Doesn’t Take A Genius,” takes its competitive trolling to new heights, or at least delivers it in record time (which is saying something for speedy Samsung).

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As Apple CEO Tim Cook was unveiling the new iPhone 6 and Watch, Samsung was making the spots starring a couple of faux geniuses trading dorky banter about everything from the glitchy livestream to the celebrated features Samsung already offers, like a bigger screen and wearable tech.


The mere existence and perfect timing of the ads are sadly, much funnier than the ads themselves but it does mark a ramp up of Samsung’s competitive fight. Like when a poke to the chest becomes a two-handed shove. Perhaps it has something to do with Android U.S. market share taking a slight dip as Apple had a minor bump. Either way, it’s always fun to watch to corporations slap each other in public. It’s too bad the results don’t deliver more laughs.

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