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I Built A Crazy Food Piñata At Taco Bell, Then Sold It To Somebody

Taco Bell invited me to make my own menu item. So I did. Oh, did I.

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Every human alive believes he could have invented the Doritos Locos Taco. Take a Taco Bell taco. Spray on some Doritos dust. Profit.

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Consider me one of those people. So I went to Taco Bell’s own Innovation Kitchen to create my masterpiece–my greatest contribution* to society. I call it the Piñata. Enjoy it in the video above.

*If Taco Bell actually added the Piñata to their menu, I’d never see a dime. They made me sign away the rights while filming.

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About the author

Mark Wilson is a senior writer at Fast Company who has written about design, technology, and culture for almost 15 years. His work has appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach

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