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Rebranding The Male Ginger As A Hottie

Photographer Thomas Knights has launched a redhead rebellion, and it’s damn sexy.

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When you think of attractive redheaded women, you’re thinking Lindsay Lohan in her prime, Christina Hendricks in all her buxom glory, Nicole Kidman in a regal red-carpet pose–shall we go on? When you think of attractive redheaded men, you’re thinking Prince Harry, you’re thinking…um…yeah.

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There’s a stigma about male redheads. Redheaded women get the fiery, sexpot treatment while carrot-topped men are branded as pale weaklings or weirdos. Rebellious ginger Prince Harry has long been the exception, but London-based photographer Thomas Knights is out to “rebrand the ginger male stereotype.”

“Red Hot,” Knights’ first solo exhibit spanning Amsterdam, London, and New York, depicts rust-hair gods smirking and smoldering in a series of shots against a cerulean background that only intensifies their ginger perfection. But don’t think of this as a vanity project. As Knights, who is also a redhead, explains on his Facebook page:

In the UK and throughout the world, being ginger and male comes with many stigmas attached. Many are bullied at school and for some, even later in life. As far as I can see, no one has focused (or noticed) the huge, polarised gap between the way our society perceives red headed women (often the ultimate woman – think Jessica Rabbit) and red headed males (often emasculated and de-sexulised in film and TV – no Hollywood heroes, heartthrobs – few leading men). Essentially, what I’m doing is creating an exciting and revealing exhibition showcasing a positive outlook on the red-haired male.

Photo: courtesy of BOSI

“Red Hot” is currently showing at BOSI Contemporary through September 14.

About the author

KC covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America," where he was the social media producer.

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