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  • 08.13.14

Washington Redskins’ New Ad Defends The Team Name

The spot has Native Americans saying there are more important issues facing their community.

Washington Redskins’ New Ad Defends The Team Name

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It’s a long and sordid fight in which neither side is backing down. Earlier this year, the National Congress of American Indians took advantage of the Super Bowl hype to launch a PSA that called the Washington NFL team’s name an insult to its people and heritage.


The Redskins have launched a marketing offensive of its own, sending former stars and funding to reservations, launching a new site and this new ad that features testimonials from a variety of American Indians that aren’t offended by the team name.

It’s a PR battle for fans’ hearts and minds that appears to be just beginning.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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