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Washington Redskins’ New Ad Defends The Team Name

The spot has Native Americans saying there are more important issues facing their community.

Washington Redskins’ New Ad Defends The Team Name

It’s a long and sordid fight in which neither side is backing down. Earlier this year, the National Congress of American Indians took advantage of the Super Bowl hype to launch a PSA that called the Washington NFL team’s name an insult to its people and heritage.

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The Redskins have launched a marketing offensive of its own, sending former stars and funding to reservations, launching a new site and this new ad that features testimonials from a variety of American Indians that aren’t offended by the team name.

It’s a PR battle for fans’ hearts and minds that appears to be just beginning.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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