By his own admission, South African “Lion Whisperer” Kevin Richardson has “broken every safety rule known to man” when working with lions. But he is doing it, not only for some hugs from these cuddly cats (cats he’s known since birth–so don’t try it at home), but to raise awareness about the lion’s disappearing habitat. As we learn in this video, which Richardson filmed to promote World Lion Day on August 10, lions occupy only 20%t of their former stomping grounds. The reason, he says, is harmful human development.
Since most of us don’t see lions on a daily basis, we may not feel compelled to take part in Sunday’s campaign, but watching Richardson wrestle playfully with these incredible beasts in the amazing GoPro video below might just inspire you to take some action. Visit the World Lion Day hub to see how you can contribute or tweet with the hashtag #savelions.