Gmail Makes It Easier To Unsubscribe From Spam

No more scrolling: Users will begin seeing an unsubscribe link high up, next to the sender’s email address.

Gmail Makes It Easier To Unsubscribe From Spam
[Image: Flickr user r. nial bradshaw]

To help users deal with their overloaded inbox, Gmail is making it easier to unsubscribe from email lists.

On Wednesday, Google said it was surfacing a more visible unsubscribe link next to senders’ email addresses for promotional, social, and forum messages. Prior, users opted out of email lists by scrolling down to the fine print at the bottom of emails and clicking on a buried unsubscribe link.


“Making the unsubscribe option easy to find is a win for everyone,” the company said in a Google+ post. “For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.”

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

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