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Apple Hires Former Social Media Director Of Nike And Burberry

Musa Tariq is said to be a confidant of Angela Ahrendts, the former Burberry CEO who now heads Apple’s retail and online stores.

Apple Hires Former Social Media Director Of Nike And Burberry
[Image: Flickr user Pietro Zuco]

Apple has snagged Musa Tariq, former social media director at Nike and Burberry, to oversee digital marketing for its retail stores.

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9to5Mac reports that Tariq is a confidant to Angela Ahrendts, the former Burberry CEO who joined Apple last fall as senior vice president of retail and online stores.

Whether this will alter Apple’s approach to social media remains to be seen. Compared with other tech companies, the iPhone maker is relatively quiet on the social front. Though it runs social media accounts for some execs and products, including iTunes and App Store, the Apple brand lacks a formal presence on Twitter and Facebook.

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

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