YouTube stars aren’t just people–they’re also brands. But unlike traditional brands, it’s impossible to separate the person from the product. So how do you diversify and grow a brand when the brand is you? In the video above, we speak to YouTube stars like Ingrid Nilsen (Miss Glamorazzi) about how they do it, while staying true to themselves.
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.