Like Facebook, like Instagram.
Last month, Facebook accidentally leaked its Snapchat clone before formally launching the app Slingshot. On Wednesday night, Instagram users on Android noticed a link that was swiftly pulled to a new photo-messaging app called Bolt. However, when clicked, the link took them to the Google Play storefront, not to the app.
But TechCrunch suggests it might merely be a test of app-install ads. The ad unit, which allows users to download third-party apps directly from the interface, has been one of Facebook's "best performing ad products," according to CEO Mark Zuckerberg.
After Snapchat spurned massive acquisition offers from Facebook and Google, a number of companies have copied its model, including Tinder and Path.