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Fashion and Social Media: A Love Story By The Numbers

New York fashion week has gotten so huge, they’ve had to start tightening the velvet rope.

Fashion and Social Media: A Love Story By The Numbers
[Illustrations by relajaelcoco]
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First year


New York Fashion Week began as “Press Week,” held after World War II forced the cancellation of French fashion week. It was aimed at fashion journalists, and…

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Number of designers


…only 53 designers showed their work. NYFW gained momentum slowly but steadily–until the mid-2000s, when designers began pouring in, at the same time capitalizing on…

Online media


…an explosion of press interest, including online activity. In 2005, 90 online outlets were at the shows. By 2014, that had more than quadrupled. With more attention came…

Instagram buzz


…more buzz. During the latest NYFW alone, more than 33,000 people posted almost 99,000 photos to Instagram. Things got so crazy that event organizer IMG…

Crowd control


…reduced the approved media list by 20% and ­established a handful of off-site venues in an ­attempt to restore at least some exclusivity.

About the author

Brooklyn-based writer Lauren Sherman began her career as a lifestyle reporter at Forbes, and has since held executive positions at both Fashionista.com and Luckymag.com. She has also written for the Business of Fashion, Ad Age, Elle.com, Women’s Health, the Wall Street Journal, the New York Times, InStyle, NYmag.com, and Style.com, among others.

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