Facebook is testing a “buy” button to help brands drive sales with their ads and pages.
Closing the loop, the call to action let users easily complete their transactions on desktop and mobile. The company said consumers can choose to store their credit card information on the social network for future purchases, and the information will not be shared with other advertisers. Earlier this year, the company rolled out an autofill button that populates credit card, billing, and shipping information that is stored on Facebook to complete shopping transactions. The test currently involves select small- and medium-sized businesses.