As the 2014 edition of The Championships kick off at the The All England Lawn Tennis & Croquet Club, Adidas hits the grass with returning champion Andy Murray and some tennis poetry read by Kevin Spacey. Is it a bit weird? Sure, but so is any poetry reading where wear white shorts are a wardrobe requirement.
“Because it’s not about what you’ve done in the past/It’s about making the most noise today.”
The ad is dubbed “#SmashtheSilence Part Two” as it follows a similarly dramatic piece for the French Open starring Jo Wilfried Tsonga and Ana Ivanovic.