The short, quick brush strokes of impressionism were revolutionary when they were initially deployed, but let’s be honest–they also look kind of blurry. Glasses-wearers look at enough blurry stuff every day, and French eyewear company Keloptic has a novel way of showing how their product improves its consumers’ vision: By taking classic impressionistic paintings and clearing them up through their lenses in these new print ads.
The ads take Monet’s Rouen Cathedral, Van Gogh’s 1889 self-portrait, and Seurat’s Model from the Back and fixes the blurriness by positioning a portion of the paintings through the lens: Suddenly, Van Gogh’s fuzzy face is replaced by some HD-looking features. It’s a clever way for an eyeglass company to capture the importance of clear vision–even if it does essentially dismiss one of the 19th century’s most important art movements as a big blurry mistake.