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These Be-Wigged Animals Are Ready To Judge You

You do not want to get on the bad side of Judge Horse.

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There have been plenty of famous judges–Judge Ito, Judge Wapner, Judge Judy, Judge Dredd. But all of these are mere humans. A new campaign from a Swiss animal advocacy group imagines if there were animals behind the bench.

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Agency Ruf Lanz created print ads for the Foundation for the Animal in the Law that put the judicial wig on the victims of animal abuse. A horse, a dog, and a cat stand ready to preside.


It sends a specific message that hurting animals is a serious crime, and they look pretty fantastic in a wig.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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