• 05.28.14
  • brilliant minds

Warby Parker’s Neil Blumenthal on Focus

As co-CEO of Warby Parker, a big part of Neil Blumenthal’s role is rallying his entire team around common goals. Here he explains how focus–on product, mission, people, and consumer-facing messaging–is fueling the brand’s meteoric growth.

“People can copy your model but they can’t necessarily copy your brand. A brand is a point of view and a world you create.”


Neil Blumenthal is cofounder and co-CEO of Warby Parker.