advertisement
advertisement

Disneyland Paris Made A Castle Out Of Kids’ Drawings

Europe’s Magic Kingdom took children’s suggestions from all over the continent before building “The Imagination Castle” in Paris.

When it comes to architecture, if our childhood drawings and Cloud Cuckoo Land have taught us anything, it’s that a kid’s imagination far outstrips her mastery in the basic laws of physics. So creating an actual structure based on blueprints provided by children is no simple task.

advertisement

Disneyland Paris and agency BETC Paris knew this when they launched a contest calling for kids across Europe to send in their ideas for the ultimate castle. Out of 1,300 submissions, 16 were chosen to be the foundation for what would become The Imagination Castle. Architecture firm Search and production company CAPISCO of Première Heure teamed to make it a reality, built in Paris’s Tuileries Garden, the castle was 10 meters high. The ideas that weren’t used for the actual castle were posted all over the walls of the Concorde metro station for 10 days.

advertisement
advertisement

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

More