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Live Nation’s Russell Wallach on Selling Out

Live Nation produces over 23,000 shows annually. As a result the company knows a lot about music fans. Russell Wallach leverages this knowledge to link brands and bands in ways that add value and improve fan experiences

“Selling out is really an old term. I don’t think millennials at all consider brands and bands getting tougher as a sell out. Brands really are a key to helping artists market not only their ticket sales but their records, and so they embrace it.”

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Russell Wallach is President of Media and Sponsorship at Live Nation.

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