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For Its Number 2 Ad, Poo-Pourri Goes After Second-Hand Stink

The bathroom scent brand is back with another pun-tastic commercial.

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Last year, Poo-Pourri debuted its pun-loving brand to the defecating public with the delightfully candid “Girls Don’t Poop.” It capitalized on breaking a long-held ad taboo of actually acknowledging the existence of excrement, and the ability of a posh British accent to make anything sound classy.

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Now the brand returns with another reason to ditch aerosol and matches in favor of its stink-busting technology: Dudes. Once again we get a graphic product demonstration and the assurance that it’s all very real and full of science. Plus, the brand introduces more manly scents like Trap-A-Crap, Royal Flush, Heavy Doody, and the nuclear option, Poo-tonium, to prevent millions of men from ever again suffering horrific abdominal pain while watching a movie on their girlfriend’s couch.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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