Amanda Peyton

Cofounder, Grand St.

Amanda Peyton
[Illustration by Miles Donovan]

For filling in gaps in the crowd­funding economy.

Amanda Peyton

What she does:

At Grand St., an online marketplace for innovative electronics, Peyton helps entrepreneurs reach a large but targeted audience of early adopters.

Why it’s innovative:

Grand St. provides companies with software solutions to help them market new products, process sales, and track analytics.

Case in point:

Peyton discovered the SideKIC, an immersion circulation cooker. Usually, these cost thousands, but the inventor had created one for $200. He was selling two or three a week out of his studio. When his product debuted on Grand St., he began to sell hundreds.

Overall goal:

“We create a bridge to consumers for new tech,” says Peyton. “We also provide a beta-testing platform. If you need feed­back on a cool electronic that’s already in production, our knowledgeable community means you don’t have to rely on your mom for advice.”

About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.