• 04.20.14

50 Shades of Jay Z: Your Favorite Musicians Help You Choose The Color Of Your Paint

“The Sound of Color” matches up colors with the feelings provoked by music, and allows you to use these colors to paint your room, Daft Punk-style.

According to mood rings, there is a color for every feeling. Anyone who has ever listened to the music of Leonard Cohen after a tough day, though, will assure you that people often surround themselves with appropriate music reflective their mood. A new paint promo combines both of these concepts.


Created by the team at Kelly-Moore Paints, The Sound of Color project uses unique color palettes that are designed to represent how certain albums make you feel. The research-backed project uses colors to represent emotions such as gloom, passion, and peace, as explified by arts such as Daft Punk, The Beatles, and Mumford and Sons. The Kelly-Moore crew listened to each album and pinpointed the emotions they brought out. Then they diagrammed a color wheel with the results that the rest of us can now use. Will Jay-Z’s The Black Album make you paint your room black? There’s only one way to find out.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.