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This Tequila Ad Delivers A Delightful Slap To Bro-vertising

El Silencio takes aim at a familiar dudecentric alcohol ad trope.

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Booze and beer brands have long celebrated the Guy’s Night Out and all those brotastic times to be had at the bar. There’s the escape-the-ol’ lady, the secret password, the suave experience. and more.

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But this new spot for Mezcal El Silencio by Pablo Escargot starts off along a familiar path, a dude’s anthem for the good life, before taking a left turn back to reality thanks to a few savvy women who favor quiet conversation over boozed-up bro blathering. The message here is simple–shut up and drink.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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