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PES Delivers A Stop-Motion Swan Song For NYC Hotel

Oscar-nominated artist delivers a delightful spot with a twist for CitizenM Times Square.

The fact that CitizenM enlisted stop-motion artist PES is the first clue we’re not dealing with a hotel chain that trades in ad cliches. To celebrate its arrival in NYC’s Times Square, the brand and the Oscar-nominated artist serve up a stop-motion spot that eschews hospitality convention.

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PES, aka Adam Pesapane, turns a standard hotel bed into a watery courtship of two towel swans, until its interrupted by an uninvited guest. And you don’t need a black light to see the results.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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