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Pebble Smartwatch Arrives On Target Shelves

The retailer will carry an exclusive Arctic White version for a limited time.

Pebble Smartwatch Arrives On Target Shelves
[Image: Pebble]

Pebble announced Monday that Target will carry its line of smartwatches, including an exclusive Arctic White version, for a limited time.

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Retailing for $150, the smartwatch, which raised more than $10 million on Kickstarter in 2012, syncs with Android and iOS devices via Bluetooth and can display smartphone notifications, including text messages and incoming calls.

Pebble first hit brick-and-mortar stores last summer after inking a distribution deal with Best Buy. Carrying the popular smartwatch could bode well for Target, which suffered a widespread security breach affecting 70 million customers over the holiday season. Since then, the retailer’s sales have taken a hit, with traffic online and in stores seeing a three-year low in January.

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

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