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The Market for Good vs. Evil

Twisted fairy tales have a mixed track record at the box office–but when they hit, they hit

The Market for Good vs. Evil
Maleficent, starring Angelina Jolie [Image courtesy of Disney]
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Disney bet big on this month’s Maleficent, starring Angelina Jolie as the villain from the classic Sleeping Beauty and costing a reported $200 million.

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Alice in Wonderland & Oz: Disney, Everett Collection; Snow White: Alex Bailey, Universal Pictures, Everett Collection; Hansel & Gretel: David Appleby, Paramount Pictures, Everett Collection; Mirror Mirror: Jan Thijs, Relativity Media, Everett Collection; Red Riding Hood: Kimberly French, Warner Bros.,Everett Collection

1. Tim Burton’s Alice in Wonderland (2010)
$1,025,467,110

2. Oz the Great and Powerful (2013) 
$493,311,825

3. Snow White and the Huntsman (2012)
$396,592,829

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4. Hansel & Gretel: Witch Hunters (2013)
$225,703,475

5. Jack the Giant Slayer (2013)
$197,687,603

6. Mirror Mirror (2012)
$166,170,922

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7. Red Riding Hood (2011)
$89,162,162

Can Maleficent conjure a success? Maybe. “Filmmakers are still trying to crack the code on this,” says Paul Dergarabedian, senior media analyst at Rentrak. So if Maleficent does well, “it’ll be another step toward making these films mainstream,” he says. You heard it here first: The evil sorceress is the new supervillain.