For Shopify Merchants, Facebook Is King In Driving Sales

The social network also drove two-thirds of social media visits to Shopify’s 90,000 stores.

For Shopify Merchants, Facebook Is King In Driving Sales
[Image: Flickr user Robert Scoble]

For Shopify, a platform that makes it easy for stores to set up online shops, Facebook is king. The social network drives 63% of social media visits to Shopify’s 90,000 stores, according to a report released Monday by the e-commerce company.

Analyzing 37 million social media visits, Shopify, named one of Fast Company’s Most Innovative Companies in 2012, said 85% of orders stemmed from the world’s largest social network. Though Reddit only drove 4.5% of visits, the number of orders have increased 152% from last year–the fastest growth by any network, including Facebook (+129%), Pinterest (79%), and Linkedin (122%). Videos also helped convert online window shoppers to buyers by 1.16%, according to the report.


Of Shopify’s customers, Polyvore, another Most Innovative Company from 2012, saw the highest average order value at $66.75. By social networks, traffic driven by Instagram saw the highest order value at $65, followed by Pinterest ($58.95), Facebook ($55), and Reddit ($52.96).

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

More

Video