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Peel, The App That Turns Your Devices Into Remote Controls, Hits 50 Million Activations

The company is on track to pass 125 million activations by the end of 2014.

Peel, The App That Turns Your Devices Into Remote Controls, Hits 50 Million Activations
[Image: Flickr user purpcheese]

Peel, the app that turns our mobile devices into remote controls, announced Wednesday it has reached 50 million activations and is on track to surpass 125 million by the end of the year.

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Unlike other third-party remote control apps, Peel has a leg up with device manufacturers, integrating with Samsung and HTC. Peel founder and CEO Thiru Arunachalam thinks this is behind Peel’s rapid growth–it has doubled in size in six months. “People don’t necessarily have to download it. That’s the advantage. These phones and tablets ship with our software, which partially explains the rapid growth we’re seeing,” he told Fast Company. “We’re growing with the industry.”

One of the ways Peel has monetized its free remote-control app is by recommending new shows for its users to check out. These ad units see click-through rates of up to 22%, Arunachalam said.

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

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