advertisement
advertisement

This Environmental Campaign Shows That SnapChat Isn’t Just For Sexting

A disappearing message for the disappearing rainforest.

This Environmental Campaign Shows That SnapChat Isn’t Just For Sexting
advertisement

Here are some things that happen in only 10 seconds: four square kilometers of the Amazon rainforest is destroyed by deforestation; 140,000 liters of sewage is dumped into the Guanabara Bay; and, of course, your Snapchat message disappears. To promote environmental protection among Brazil’s teenagers, an NGO called OndAzul, has launched a campaign on the platform that teens know best. When they open Snapchat, they’ll see startling facts about the fleeting health of our planet–and hopefully learn that some things should not disappear.


“Snapchat Facts” was created by agency NBS.

advertisement
advertisement

About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

More