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What’s A Group Of Creatives Called? Here Are Some Collective Nouns For Creative Professionals

A pride of lions. A dazzle of zebras. A delusion of creatives.

In the natural world, animal collectives all have specific names: a school of fish, a murder of crows, a pack of wolves. Sometimes those collective nouns are colorful, and evocative of the creatures in question (a tower of giraffes). The creative ad duo known as A+J (a.k.a. Adrian Flores and Jana Pejkovska) have now named packs of humans, based on their unique characteristics. Their Tumblr, The Creatures of Adland gives us a “rant” of copywriters, an “obstruction” of creative directors, and best of all, a “delusion” of creatives. You don’t have to work in advertising to know the truth of that last one. Calling all novelists, fine artists, and startup CEOs.

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About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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