Maker of popular point-of-view sports cameras, GoPro, announced Friday its plans to go public.
The San Mateo, Calif.-based company said it has filed documents for a “secret” IPO–the same route Twitter took–with the SEC, allowing it to keep financial details under wraps until shortly before trading. Under the JOBS Act, companies with less than $1 billion in annual revenue can file a confidential IPO.
At TechCrunch Disrupt last year, GoPro founder and CEO Nick Woodman had alluded to the company’s IPO ambitions. In December, GoPro raised $200 million from Hon Hai Precision, better known as Chinese manufacturer Foxconn, for an 8.88% stake in the company.