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GoPro Files Documents For A Secret IPO

Under the JOBS Act, GoPro will be able to keep its financial details under wraps until shortly before trading.

GoPro Files Documents For A Secret IPO
[Image: Flickr user Pete Prodoehl]

Maker of popular point-of-view sports cameras, GoPro, announced Friday its plans to go public.

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The San Mateo, Calif.-based company said it has filed documents for a “secret” IPO–the same route Twitter took–with the SEC, allowing it to keep financial details under wraps until shortly before trading. Under the JOBS Act, companies with less than $1 billion in annual revenue can file a confidential IPO.

At TechCrunch Disrupt last year, GoPro founder and CEO Nick Woodman had alluded to the company’s IPO ambitions. In December, GoPro raised $200 million from Hon Hai Precision, better known as Chinese manufacturer Foxconn, for an 8.88% stake in the company.

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

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