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Watch The Unicorn-Heavy Facebook Look Back Video for Progressive Spokesperson

Insurance company spoofs the social network’s 10-year anniversary feature.

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By now you’ve probably seen about 4,000 versions of Facebook’s Look Back feature clogging up your newsfeed, turning everyone’s lives into a trailer for the feel-good movie of the year. It’s a clever nod to the users that have made the social network what it is over the last decade and has even sparked a few noteworthy spoofs.

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But Progressive looks to be the first brand to take the real-time(ish) marketing approach to it, creating its own look back for its obviously unicorn-obsessed spokesperson Flo.


It’s a funny, low-key way to further ingratiate Flo to consumers and spread awareness about the dangers of eating unicorn meat.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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