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Budweiser Welcomes Home a Hero For The Super Bowl

Brewer teams with the people of Winter Park, FL to throw a parade for a returning Afghanistan vet.

Budweiser Welcomes Home a Hero For The Super Bowl
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Originally slated to be 30 seconds but then bumped up to a full minute, Budweiser’s “Hero’s Welcome” spot lands just a few days before the game. The doc-style ad, created by agency Anomaly, chronicles Lt. Chuck Nadd’s homecoming from Afghanistan to Winter Park, Florida.


After graduating from West Point in May 2011, Lt. Nadd served as a Black Hawk helicopter pilot and operations officer, coordinating battlefield circulation. According to Budweiser, while Nadd expected a welcome from his girlfriend, he arrived to find a full ticker tape parade, marching bands, and the Budweiser Clydesdales waiting for him. The spot kicks off a year-long social media campaign for Bud, encouraging consumers to honor the U.S. military using the hashtag #salute.

There’s also a five-minute behind-the-scenes video.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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