• 01.30.14

See Subway Movie Posters Become Bloody Interactive Art Displays

Artist Jon Burgerman has something to say about all the weaponry featured in movie posters, and the way he says it is kind of brilliant.

As any quick Google Image search will prove, there seems to be a weird law in place by which action star Jason Statham would go to jail were he not pointing a gun directly at us in the posters for any of his movies. Whether such a law actually exists, however, Statham and the studios behind his films are endemic of a larger trend of characters in posters brandishing objects that kill people. One artist noticed this abundance of weaponry and decided to mock the trend by taking it to its furthest conclusion.


New York-based artist Jon Burgerman has responded to both the violent ads in subway movie posters and the rising scores of public shootings by playing the victim. In a new series of interventions, called “Headshots,” Burgerman documents himself donning fake blood and other props to portray the potential target of whoever in the poster is pointing a gun (or bow and arrow.) Whether laying on the ground in a pool of blood, or standing upright with a tortured look on his face, Burgerman seems set to remind viewers of these posters that every time there’s a shooter it means someone is probably getting shot.

We’ve seen plenty of subway poster creativity before, but rarely in service of an artistic call for social awareness. Have a look at more of these images in the slides above.

H/t to DesignTaxi

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.