Stephen Colbert Stars In Super Bowl Teaser, Behind-The-Scenes Video, For Wonderful Pistachios

The multifaceted voice of America stars in Wonderful’s Super Bowl teaser–and bonus Q&A!


The genius of Stephen Colbert is he’s such a well-oiled subversive comedy machine that you can never quite tell when he’s being serious.
In these videos for its upcoming Super Bowl spots, Wonderful Pistachios offers a glimpse into the fine line between Stephen Colbert and “Stephen Colbert,” who’s been lured in to replace flash-in-the-pan pop star Psy as the face of healthy game-day snacking.


The first teaser gives us the Colbert we know and love: blissfully supercilious, presuming that Wonderful has organized a game in honor of his first commercial. His declaration of excitement is punctuated by the off-screen cry of his iconic eagle. In this, the age of the Super Bowl teaser, so far so usual.

Tom Kuntz, director, and Stephen Colbert

It’s the behind-the-scenes Q&A that further intrigues. Assuming the position of a candid-on-camera confessional, Colbert begins with his usual schtick, revealing tidbits of what to expect: he’ll appear on camera three times, once in an edible form; he’ll cradle a giant nut like a football; and America will be the ultimate winner. But for true Colbert fans, this Q&A is a bit of a gift. Our intellect knows he’s fully in character, but little moments reveal a looser Colbert who breaks character ever so slightly and appears to be genuinely excited to be a Super Bowl star.

But lest he get too earnest, these fleeting moments are mere glimmers amid classic Colbert soliloquizing about 24-meat chilis, 84-layer dips, and coaching advice. Still, it looks like where last year Psy made us groan, this pre-game peek of Wonderful Pistachios’ 2014 effort gives us hope that its full game-day spot might hold a few bona fide laughs.

Behind the scenes Q&A with Stephen Colbert

About the author

Rae Ann Fera is a writer with Co.Create whose specialty is covering the media, marketing, creative advertising, digital technology and design fields. She was formerly the editor of ad industry publication Boards and has written for Huffington Post and Marketing Magazine