What does it mean to be an innovator? Our editors debated many companies–and throughout this list, we’re running some of their discussions. This is how we decided on King.
YEA: Analysts estimate that King’s Candy Crush Saga makes almost $1 million a day. A day!
NAY: Zynga is a $1 billion company.
YEA: King has clearly figured out the secret to addictive gaming.
NAY: We’ve seen so many one-idea wonders in the social-mobile-gaming era. Where’s its next hit?
YEA: Pet Rescue Saga! Farm Heroes Saga!
NAY: You mean Candy Crush with puppies and vegetables? It’s like Rovio cranking out more dull Angry Birds spin-offs.
YEA: Give King time. Its strategy–launching games on King.com, promoting popular ones to Facebook, and then making apps for the big winners–is smart.
NAY: But in its 10-plus years, that strategy yielded one megahit. Should I check back in 2024?
YEA: King has 150 games in 14 languages. Its games are among the most popular and top grossing. That’s a lot of happy players.
NAY: Of course they’re happy: King doesn’t show them ads, and very few shell out for in-app purchases!
YEA: King’s IPO will give it fresh capital for game development.
NAY: King has been profitable since 2005, so it’s arguably had the funds to produce a second winner.
YEA: The company has grown steadily and smartly.
NAY: As a public company, the market’s going to demand growth. Ad-riddled games seem inevitable.
To prove it can avoid the fates of its predecessors, King needs evidence that its pipeline is more evolved. Where’s that next hit?