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This Marriage Has Been Removed By The User: Divorce Lawyers Get Creative With YouTube Notice

A law firm uses a common YouTube sight and couples’ now-bitter memories in new ad campaign.

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When a couple divorces, what were once sweet and precious memories become the stuff of gut-burning bitterness. And if those memories were preserved on YouTube, they would disappear as quickly as the notion of “amicable” during divorce proceedings.

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Maryland law-firm Esteban Gergely and agency Wing use this idea and an everyday frustration for YouTube users–a black screen and the words, “this video has been removed by user”–in a campaign advertising their divorce services.

Watch the ads above (and remember, stay with it).


H/t to Adfreak.

About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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