Entrepreneurs across categories are recognizing subscription models as a practical solution to help bring in new customers and engage existing ones. From Birchbox (cosmetics) to Blue Apron (ingredients with recipes), just about everything is now available via subscription.
Important to note is that entrepreneurs and business owners need not build a company entirely around the subscription model to benefit from the rise of today’s growing Subscription Economy. Just about any business selling physical goods that need replenishing can act on this trend. The below infographic visualizes how subscriptions can easily help business owners to better serve loyal customers while growing their lifetime value and simplifying internal operations.
Greg Alvo is the Founder and CEO of OrderGroove.