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Hear Tywin Lannister Narrate the BBC’s Chilling Sochi Olympics Promo

It’s, you know, coming.

Hear Tywin Lannister Narrate the BBC’s Chilling Sochi Olympics Promo
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When the BBC and agency RKCR/Y&R hired Charles Dance–a.k.a Game of Thrones’ Tywin Lannister–to narrate its Sochi Olympics promo, the news outlet was clearly playing on the theme, “Winter Is Coming.” The spot, set against a forbidding, wintery mountain, with Dance inhabiting the spirit of winter and nature itself, is dark, dramatic, and shiver inducing.

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Of course, it’s hard to hear the voice of this Lannister and not think for a fleeting moment about Russia’s own uncompromising leader (“I am the dreadful menace; the one whose will is done”). But it all resolves into pure Olympic athlete badassery, with an army of competitors confronting the elements. The menacing voice concludes: “Could it be? Just maybe/ I’ll let you have your day.”

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About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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