The Email Lists We Unsubscribed From In 2013: 1-800 Flowers, Expedia, Party City

The most (and least) popular emails reflect our social media-obsessed culture.

The Email Lists We Unsubscribed From In 2013: 1-800 Flowers, Expedia, Party City
[Image: Flickr user _-0-_], a much-lauded service that aims to help people drowning in emails manage overloaded inboxes, has released its data on the most unsubscribed and most popular email subscriptions of 2013–and they say a lot about the companies we interact with online.


According to, of 2.5 million unsubscribed emails, consumers were most displeased with 1-800 Flowers, unsubscribing at a 52.5% rate, followed by spam from TicketWeb, which had a 47.5% unsubscribe rate.

Most unsubscribed email lists

  1. 1800 Flowers: 52.50% unsubscribe rate
  2. TicketWeb: 47.50% unsubscribe rate
  3. Pro Flowers: 45.10% unsubscribe rate
  4. Expedia: 45.00% unsubscribe rate
  5. 44.70% unsubscribe rate
  6. Eventful: 44.20% unsubscribe rate
  7. Oriental Trading: 43.60% unsubscribe rate
  8. 42.10% unsubscribe rate
  9. 1800 Contacts: 42.00% unsubscribe rate
  10. Party City: 41.60% unsubscribe rate

In contrast, the most popular email subscriptions reflect our social-media obsessed culture. Unsurprisingly, Facebook took the top spot, with 70% of Unroll users subscribing to the social giant, followed closely by Google+.

Most subscribed emails lists

  1. Facebook: 70% of users are subscribed
  2. Google+: 66.90% of users are subscribed
  3. Twitter: 64.40% of users are subscribed
  4. LinkedIn: 62.10% of users are subscribed
  5. YouTube: 48.40% of users are subscribed

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal