Sony Intends To Launch An Online Pay-TV Service

The service will stream live and on-demand content to TVs, game consoles, and mobile devices.

Sony Intends To Launch An Online Pay-TV Service
[Image: Flickr user ume-y]

Intel is ready to give up on its online TV service even before its launch, but another tech company is taking a crack at being a TV provider. On Tuesday, Sony announced at CES 2014 that it intends to launch its own Internet TV service that will stream live and on-demand content to televisions, game consoles, and mobile devices without the use of a set-top box. It will begin testing the service later this year.

Last summer, Sony inked a deal with Viacom to carry channels including MTV, Comedy Central, and Nickelodeon on its pay-TV service. The company says it’s well positioned to expand into TV, holding claim to more than 70 million Internet-enabled devices on the market. Sony also says the PlayStation 3 is the most popular device to stream Netflix.

On Tuesday, Sony also announced that PlayStation 4 owners made up 20% of broadcasters on the live streaming video-game platform Twitch. Before the launch of the PS4, the game maker told Fast Company that Twitch was crucial to the console’s social strategy.

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

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