Tech marketers love photos of hands–especially white people’s hands. Scan your average tech site, and you’ll find a dizzying assortment of pale fingers stabbing away at phones and whalebone-colored wrists slipped effortlessly into the bands of smart watches. Above, we’ve compiled a slide show of marketing photos that various tech companies and independent entrepreneurs provided to the media. In it you’ll find more than 50 white hand models, promoting everything from apps to hardware, and just a few models of color. If you want to get an idea of who holds the power in Silicon Valley, just look at who’s holding the gadgets.
collections
NewslettersInnovation FestivalCurrent IssueRecommender
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
Platform Wars
The major tech ecosystems that battle for our attention and dollars
Tech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
FastCo.Works Studio
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens