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  • 12.16.13

This Is What Happens When You Give Four Dudes Some Beer And A Video Camera

These new Carlton Dry beer ads celebrate buzz-fueled silliness.

This Is What Happens When You Give Four Dudes Some Beer And A Video Camera
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There’s an old saying, “Idle hands are the devil’s workshop.” For its latest campaign #HelloBeer, Aussie brand Carlton Dry replaces the devil with four dudes. And if the trash bag sumo suit, backwards binocular golf, or jumpman impersonation is wrong, do you really want to be right?


Directed by Taika Waititi, the spots are as quick 15-second non sequiturs that will run on Aussie television, online and at (go figure) screenings for Anchorman 2.


If this teaches us anything, it’s that beer-fueled one-upsmanship can transform the useless hijinks of idle time into productive content creation.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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