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Medals for the CEOs

Few athletes from the 2014 Winter Olympics will have long careers in sports. But for some, the 16 days of athleticism is just a break from their entrepreneurism.

Medals for the CEOs

[Medals Image: Bplanet via Shutterstock | Illustrations by Relajaelcoco]

1. Ted Ligety

Alpine skier / cofounder, Anomaly Action Sports Apparel and Gear

Goggles and gear for skiers? Not so anomalous.

2. Gretchen Bleiler

Snowboarder / cofounder, Alex Bottle water bottles

Hydration is very important while shredding.

3. Scotty Lago

Snowboarder / cofounder, Frends Headphones

Rocking out feels better than wiping out.

4. Hannah Teter

Snowboarder / cofounder, Sweet Cheeks lingerie

Bikini-cut briefs are too chilly for the slopes.

5. Max Aaron

Figure skater / COO, JnC Management music talent agency

Spins on the ice, spins off the ice.

A version of this article appeared in the February 2014 issue of Fast Company magazine.