Amazon’s Drone Delivery System Is Met With Sarcasm

Jeff Bezos’s aspirations to offer drone delivery inspired one bookseller to remind its customers that online isn’t the only line of service.

Amazon’s Drone Delivery System Is Met With Sarcasm

Jeff Bezos’s dream of Amazon drone delivery has garnered an owlish response from bookseller Waterstones. The U.K. firm’s quirky head of press has announced a new program called O.W.L.S.–that’s Ornithological Waterstones Landing Service–complete with David Shrigley-esque drawing (and press release).


Waterstones isn’t alone in ripping on Jeff Bezos’s latest idea for efficient delivery, which he mentioned on an episode of 60 Minutes that aired Sunday evening.

Britain is, it seems, coming out with the best jokes this morning–but maybe that’s because we have been at the vanguard of this technology for years now.

With Amazon drone delivery, piracy may take on a new meaning.

Malala Yousafzai might do well to disable drone delivery for her autobiography.

Perhaps Amazon’s, as yet, untested service should be filed under D–not for drone, but for Domino’s Pizza P.R. Stunts. Or T for tacky–sorry, tacocopter.

The last laugh, however, will probably be Amazon’s, as it slowly garrottes the booksellers, one by one.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.