Instagram may be pushing forward with a plan to create @instagram.com email and messaging accounts.
The rumor is being fueled by a spreadsheet leaked from a social media data compiling company. The move would be a foray into Snapchat territory and, if successful, would give Facebook–Instagram’s parent company–an advantage with teens, the demographic it so desperately craves.
Neither Instagram nor Facebook have commented on the news, which came after a marketing executive requested some information from a data-gathering firm. “We use [the data provider] as a tool for gathering information,” she told TechCrunch, “and suddenly A LOT of the email fields were being filled in with Instagram email addresses.”